Throw back Thursday! #tbt
I remember working on the retouching for this campaign at an East London studio during the FIFA World Cup back in 2014. It was held in Brazil and the people at Molton Brown timed it just right to sign-off on a football kit colour/carnival inspired campaign for the UK and abroad. -
I remember a team of three, in post, working on this project for a week. Apart from the cleaning, we had to stack 8+ layers of different exposures, due to the reflectivity of the components within the composition and then... we created masks for all the items😳!!!
Spoiler alert! Warning! 🚨What people don t know, is that the text on the "body wash" bottle was created in adobe illustrator. The font of choice came from a vector file of the products label. The label was then converted to an outline and modified using 3D transform (in illustrator) to bend around a cylinder object. After angling and positioning the label to match the bottle in the image, we migrated the vector label into photoshop. From here on, we got it popping with the "layers styles" dialog box. Chiselling the F* out of those pixels ⚒.
#photoshop #postproduction #editing #productphotography #tbk #tbthursday #instapicofday #retoucherlife
#retoucher #brazilian #advertising